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Welcoming a 51,000-Billion Super Expressway, Coastal Area 150 km from HCMC Becomes an "Eagle's Nest" Attracting Billion-Dollar Capital

Among these, the Ho Tram - Long Thanh Airport expressway project is being implemented with a length of over 42 km. The starting point is expected to connect the HCMC Ring Road 4 area and Provincial Road 991, while the endpoint connects to the DT.994 coastal axis. According to the announced plan, the route will feature a complete scale of 8 expressway lanes alongside parallel roads on both sides, with a preliminary total investment of over 51,500 billion VND.

A notable point in the route alignment plan is the section passing through the Binh Chau - Phuoc Buu Nature Reserve forest, where a viaduct of about 6 km long has been proposed to minimize impacts on the ecosystem. If implemented on schedule, the project is expected to significantly shorten the connection time between Long Thanh Airport, inter-regional expressway axes, and the Ho Tram coastal area. When placed within the broader context of transportation routes such as the Ben Luc - Long Thanh expressway, Bien Hoa - Vung Tau expressway, HCMC Ring Road 4, and Long Thanh Airport, Ho Tram gains a solid foundation to expand its customer base. Beyond just domestic tourists traveling by car from HCMC, this area is also targeting international visitors, MICE tourists, long-stay holidaymakers, and high-income customer groups from the Mekong Delta region.

Ho Tram Shifts toward a High-End Resort Model

The natural advantage of Ho Tram lies in its "forest on one side, ocean on the other" structure, featuring a coastal ecosystem tied to the Binh Chau - Phuoc Buu Nature Reserve and the Binh Chau Hot Springs. This serves as the foundation for the locality to steer its development toward wellness, resort, and high-end accommodation models, rather than merely exploiting the short-term mass tourism segment.

According to figures released by the local government, Ho Tram recorded nearly 183,300 visitors in the first quarter of 2026, including nearly 53,000 international tourists. Total tourism revenue reached over 412 billion VND, indicating that accommodation and resort services have come to play a significant role in the regional economic structure.

In the high-end segment, Ho Tram is witnessing the presence of numerous international hotel management brands through partnerships with domestic developers and investors. This reflects the market's high expectations for high-spending holidaymakers, international tourists, and long-stay guests.

  • IHG Hotels & Resorts and Meraki Land announced a partnership to develop Regent Ho Tram. According to information from the business, the project scales at 220 rooms, including suites, sky villa suites with private pools, and resort villas. Beside the resort, the project also features 95 branded real estate products under the Regent brand.
  • In the operational and upcoming project group, Madison Land has brought in Banyan Group to manage the Angsana & Dhawa Ho Tram complex. The project aims for a villa resort model, green spaces, and family experiences on the Ho Tram coastal axis.
  • IFF Holdings has also partnered with Hyatt to develop Hyatt Regency Ho Tram Resort and Spa and Residences. According to Hyatt's announcement, the project is expected to feature 280 hotel rooms and 63 pool villas, targeting both leisure and MICE tourists.
  • Meanwhile, Tanzanite International continues to develop Meliá Ho Tram with accommodation components, beach villas, and resort amenities. This complex also adds facilities like hot springs, sports, conference spaces, and wellness services to extend guests' duration of stay.

Heavy Capital Inflow but a Polarized Market

According to information from local authorities, there are currently 41 tourism projects in the Ho Tram area that have been approved in principle for investment. Among these:

  • 12 projects are operational with a total capital of over 5.5 billion USD.
  • 24 projects are under construction or completing investment procedures with a total capital of around 1.8 billion USD.
  • 5 projects are calling for investment with a capital requirement of about 3 billion USD.

The large-scale project group in Ho Tram currently features the participation of many domestic and foreign investors. Lodgis Hospitality Holdings, a joint venture between Warburg Pincus and VinaCapital, is developing The Grand Ho Tram on a scale of about 164 hectares. This complex includes The Bluffs golf course, a casino, InterContinental and Holiday Inn hotels, alongside other resort components. In 2025, The Grand Ho Tram broke ground on an expansion phase covering about 35 hectares with a total capital of over 1 billion USD. This phase is expected to add a 5-star hotel, resort villas, entertainment amenities, a casino, and an international convention-exhibition center.

Novaland is also one of the enterprises with a massive land bank in Ho Tram, via the roughly 1,000-hectare NovaWorld Ho Tram project. According to plans shared by the company at its 2026 Annual General Meeting of Shareholders, NovaWorld Ho Tram is among the project group expected to continue handing over products this year. However, implementation progress still depends on financial restructuring, the completion of legal procedures, and the market's absorption capacity.

In the wellness and therapeutic resort segment, Charm Group is deploying Charm Resort Ho Tram. The project size ranges between 40 to 50 hectares. It is being developed under a wellness-resort model featuring resort apartments, villas, and a hotel.

In this new phase, the upper hand will tilt toward developers with strong financial backings, clear legal standings, tangible construction progress, and partnerships with professional management units. These will also be the deciding factors for each project's ability to capitalize on Ho Tram's infrastructure boosts.

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Source: CafeF - Anh Khoi - 09-06-2026 - 00:04 AM

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